Luxury; an impossible word to define but also impossible to ignore in a watch

What is luxury? It’s hard isn’t it? Trying to define something so vague can be very problematic because this is all so very subjective. The one thing that most of us do know is where quality exists. We think of a name like Cartier and our brain automatically makes the neurone connections so that this word ‘luxury’ pops into our heads. Cartier depend on these neurone connections occurring in our brains because this is what their products rely on; if they were to lose the Cartier means luxury association then their designer watches would lose their value.
Makers of Cartier replica watches benefit from the brand’s association with luxury; they too rely on it for their business. They also realise that if their Cartier replica watches were to bring the name into disrepute it would ruin the image; sort of like killing the goose that lays the golden eggs. This is why makers of Cartier replica watches fiercely protect the name by only manufacturing the highest quality timepieces.
Protecting the Cartier name is not an easy job. Those responsible for the manufacture of Cartier replica watches not only generate far less income, but they also need to work twice as hard to produce a watch that is identical to a far more expensive model. If they can’t do this they will quickly lose their business and in the process damage the name of Cartier. The customer is not interested in excuses because they just will not tolerate an inferior product. The message is clear; we may not be able to say what luxury actually is, but this is what we want. Give it to us or we will take our business elsewhere.